Nowadays world, the globalization of markets and the globalization of production is the fusion of historically divided and national markets into one huge market. When trade barriers are eliminated, we can observe the emergence of global brands in national / regional markets that carrys new models of goods to the consumer, example the binoculars. This is wonderful, but at the same time, local manufacturers of binoculars can not compete with global brands both in price and in assortment.
zeiss
swarovskioptik
leica
nikonsportoptics
canon
bushnell
ricoh
kowaproducts
leupold
minox